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About Effició

Educating Company Owners for Over Two Decades

Effició has been supporting the future of company owners for over 20 years, educating them on operations, infrastructure, and business model development to create exceptional businesses.

Our name—Latin for “to do, produce, effect, make”—reflects our unwavering commitment to driving meaningful results. Our proprietary concept, Getting to the CORE of Business™ (GTCB), underpins everything we do.

What Drives Effició:

Our Purpose: Effició exists to help our clients continually exceed their definition of success through intelligence.

Our Mission: Effició educates company owners on how to build structured, operationally sound companies through immersive business education, applied strategy, and a collaborative education team. Our approach ensures owners have the knowledge, skills, and support to lead companies designed for perpetuity.

Our Priorities: Execution, Creativity, Perpetuity, and Collaboration are at the CORE of how we educate and engage company owners.

Our Philosophy: We are a culture of innovation, adaptability, and continuous improvement—our philosophy, “there is no box.” This guides how we develop structured yet dynamic education that allows company owners to learn without limitations.

What Sets Us Apart

As an education firm, Effició partners with ambitious and industry-savvy company owners, empowering them to:

  • Strengthen their business infrastructure.
  • Foster innovation and adaptability.
  • Build scalable firms, practices, and teams grounded in a unified vision.

We address the most pressing challenges faced by business leaders, specializing in Strategic Planning, Business Efficiency, Technology Integration, Financial Analysis, Human Capital, and Marketing Strategy.

Our focus on applied learning ensures lasting results, helping you build the skills, systems, and strategies to excel in dynamic business environments.

A Legacy Built on Excellence, Innovation, and Growth

For over two decades, Effició has been at the forefront of business education, redefining how company owners approach strategy, infrastructure, and operations. From our beginnings as a visionary concept to our evolution into a premier education firm, we have remained steadfast in our mission to empower leaders with the tools and knowledge to build extraordinary businesses.

Our legacy is not just measured by time but by the milestones we’ve achieved:

  • Transcendent curriculum that is Rooted in the CORE Concept and our Red Diamond Blueprint Model. Our programs have set the standard for education that combines depth, precision, and real-world application.
  • Pioneering innovation supports the continuous integration of emerging tools, such as execution-driven solutions, into our curriculum to equip scholars with cutting-edge strategies for modern business challenges.
  • Global reach with a portfolio spanning industries like industrial design, consumer goods, professional services, boutique retail, luxury home renovations, custom manufacturing, and more, Effició’s influence is as diverse as it is impactful.
  • Proven outcomes from thousands of scholars who have transmogrified their businesses, experiencing sustained growth, operational excellence, and strategic clarity through our programs.

We believe that true legacy lies in the businesses we help build, the leaders we shape, and the enduring principles we champion. With every program we create, every scholar we guide, and every milestone we reach, we continue to expand our impact and cement our place as the foundation for sustainable business success.

The Effició Experience

At Effició, we believe true success comes from mastering the ability to learn, adapt, and execute. Our programs are built on:

  1. Immersive learning experiences that provide more than just concepts—execution steps for lasting success.
  2. Every decision is tied to your unique business vision.
  3. Building systems and structures that stand the test of time.

With a deep-rooted commitment to strategic business education, Effició continues to advance the way company owners build, operate, and strengthen their businesses.

Effició’s Journey: Advancing Business Education

Since 2001, Effició has cultivated a structured approach to business education—designed to transcend trends and equip company owners with the foundation for lasting success. Explore our milestones and see how our long-standing legacy continues to shape company ownership.

Effició’s strategic education was introduced, establishing a systematic approach to business infrastructure, operations, and business model development.
Effició was formally established with a clear direction: to provide company owners with a structured, education-driven approach to business ownership, focusing on infrastructure, operational strategy, and long-term sustainability.
Effició’s first graduating class of CORE celebrated in style at the Ashford Club in Atlanta, GA, marking the beginning of a new era in structured business education.
Effició launched Effició Media, including Effició Radio Network (ERN) and Effició TV Network (ETN), establishing itself as an early adopter of internet radio—long before podcasts became mainstream.
    ERN’s signature tagline, "Don't touch that mouse," accompanied over 100 live episodes of Real Women, Real Business: Revealing the Soul of Business. This series featured in-depth interviews with both everyday company owners and globally recognized leaders, including Cathy Hughes (Radio One, TV One), Susan Taylor (then Editor of Essence Magazine), Lisa Price (Carol’s Daughter), Sheryl Lee Ralph (Actress & Activist), and Carol Alt (Supermodel, Raw Food Enthusiast, and Author).
    ETN took business storytelling even further with The CORE Diaries, a groundbreaking reality-style series that documented the real, unfiltered journey of company owners working through Effició’s business-building process. The network also featured exclusive interviews and Day in the Entrepreneurial Life segments, providing a behind-the-scenes look at the realities of business ownership.
Relocating to Charlotte required building an entirely new network. CEO Sherese Duncan expanded Effició’s reach by engaging with higher education, the SBA, and becoming the youngest SCORE counselor in the Charlotte chapter—the only woman at the time. The original team at the SouthPark office played a crucial role in establishing Effició’s presence in the region.
Effició broadened its educational reach, integrating blended learning models that combined structured coursework, training, and professional advisory to equip company owners with deeper operational expertise.
Effició partnered with the city to offer scholarships for CORE, running the program over four full semesters at a local community college, further expanding access to structured business education.
    For the first time, the full CORE program was offered online as a blended learning program, expanding accessibility for company owners nationwide.
    Effició also pioneered virtual business education by teaching CORE on Second Life, where ten business owners participated in a fully immersive virtual reality learning experience—years ahead of mainstream adoption of virtual platforms.
The curriculum evolved to emphasize business infrastructure, operational precision, and strategic skill-building, ensuring company owners could execute with clarity and control.
Effició formalized its education team model, integrating direct mentorship, structured learning, and scholar support to reinforce the execution of business principles at every stage of ownership.
Effició solidified its position as a specialized business education firm, moving beyond conventional consulting to focus exclusively on education, business infrastructure, and operational excellence.
During this period, CORE became CORE24, a 24-month, fully immersive education experience, designed to help company owners build a business that operates with precision and structure. Key Advancements:
    CORE24 Credential Introduced – Scholars completing the full program now earn a credential recognizing their mastery in business infrastructure, operations, and strategic execution.
    Expansion of the Education Team – Introducing two critical scholar support roles: o Owner in Practice (OIP) – Seasoned company owners offering mentorship and direct insights on operational decision-making. o Industry Fellows – Subject-matter experts contributing specialized knowledge, ensuring scholars receive diverse and high-level education.
    Effició Media Integrated into CORE24 – Effició Media, including its legacy of business broadcasting, is now part of CORE24’s Edutainment offering. Through this platform, scholars gain access to thought-provoking conversations, business insights, and media-driven educational content. Effició continues to broadcast, offering exclusive interviews, discussions, and deep dives into the realities of company ownership.
Effició established the Institute of Thinking & Learning (ITL) as the intellectual and collaborative hub for advanced education, applied research, and alumni engagement. Rooted in the philosophy of perpetual learning, the Institute fosters a space where scholars, alumni, and partners come together to think differently, act decisively, and drive meaningful progress. ITL serves as the foundation for:
    Effició Alumni: The Red Diamond Collective – A post-CORE24 resource offering continued education, research collaboration, and strategic peer engagement.
    Applied Research & Collaboration Initiatives – Advancing company owner education through real-world applications, industry partnerships, and ongoing research projects.
Effició continues to advance its curriculum, expand its structured learning pathways, and provide company owners with the education, tools, and strategic insights needed to build enduring businesses. Most importantly, we continue Getting to the CORE of Business!

Decades of experience have led to one conclusion: “getting to the CORE of business” changes everything! If you’re ready to excavate your red diamond business, continue below to learn why Effició is the right choice for you.

Why Choose Effició?

Mastering the ability to learn, adapt, and execute is essential. Effició’s proprietary LEARN™ process integrates passion, intelligence, and strategic awareness, ensuring impactful results that drive both immediate and long-term success.

Our commitment to a confidential, secure, and forward-thinking learning environment empowers business leaders to excel in their unique industries while building enduring legacies.

Schedule an Executive Briefing

For questions, contact our education team at core[at]efficioeducation.com.

We look forward to supporting your business journey and welcoming you into the Effició community.

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