Ambition is essential for company owners, but when goals become untethered from reality, they can lead to wasted resources and frustration. Many ambitious plans start with excitement but falter under the weight of impractical expectations.… Read More »The Unrealistic, The Real, and The Unexpected Planning Process
Mindset is foundational when it comes to running a business, yet few of us are explicitly taught how to cultivate both a “thinking” mindset and a “doing” mindset. Traditional education and conventional employment structures often… Read More »Aligning Thinking and Doing for a Stronger Company
This article is part of Effició’s “Adapting to Market Changes” series, where we share insights on how small business leaders can stay agile in an ever-evolving marketplace. In this installment, we focus on creating a… Read More »Building a Sustainable Marketing Foundation
Expanding a five-year-old business into new areas and developing new products can be challenging but rewarding. This article is part of Effició’s “Adapting to Market Changes” series, where we share resources, tools, and advice to… Read More »Strategic Planning for Small Business CEOs
In today’s competitive business environment, having a clear strategy is essential for long-term success. This article is part of Effició’s “Adapting to Market Changes” series, where we share resources, tools, and advice to help small… Read More »Why You Need a Strategy