We are on a relentless quest for knowledge, understanding, and intellect so that we can apply all that we discover to our lives and share it with others. Therefore, research is infused into Effició’s business model. To support our research objective, inward and outward growth of TOTAL personhood, each for-profit program Effició provides is tied to an outreach initiative. When you invest in learning with Effició through our education, you’re not only growing within, but you’re also helping others to grow, and much more, through our research, teaching, and outreach.

We are currently researching the following topics:

  • The psychological techniques entrepreneurs use to gain market share
  • Psychology, linguistics, and entrepreneurial positioning
  • Identifying the major drivers and inhibitors of entrepreneurial creativity
  • Artificial Intelligence (AI) in scaling small business operations
  • What alternative operational structures work for small-scale firms
  • Social media communication models for B2B and B2C
  • The role of women-friendly firms in sustaining competitive advantage

All research will be available for public download once published. To access the findings as soon as they become available, connect with us via our network. If you want to learn more about our research collaboration projects, call 1-866-934-CORE.

Current research by our CEO, Sherese Duncan.

Sherese is currently conducting research through her Ph.D. studies at Luleå University of Technology and her Adjunct Professorship at local universities in Charlotte NC. You can find her on Google Scholar.


  • What makes the difference? Employee social media brand engagement
    SY Duncan, R Chohan, JJ Ferreira
    Journal of Business & Industrial Marketing, https://www.emerald.com/insight/content/doi/10.1108/JBIM-09-2018-0279/full/html
  • A bibliometric analysis of the Journal of Public Affairs
    VJ Morkunas, S Moore, SY Duncan
    Journal of public affairs 19 (1), e1833, https://onlinelibrary.wiley.com/doi/abs/10.1002/pa.1833

Case Studies

  • Red & Yellow: the business of education
    J Robertson, C Ferreira, S Duncan, A Nath

Conference Proceedings

  • Emergence of Social Power in Business-to-Business Relationships: An Abstract
    SY Duncan
    Academy of Marketing Science World Marketing Congress, 367-368, https://link.springer.com/chapter/10.1007/978-3-030-42545-6_116
  • Social Power and Entrepreneurial Action: An Abstract
    SY Duncan
    Academy of Marketing Science World Marketing Congress, 283-284, https://link.springer.com/chapter/10.1007/978-3-030-42545-6_86
  • What Makes the Difference? Employee Social Media Brand Engagement: An Abstract
    SY Duncan, C Pitt, SL Ferguson, P Grant
    Academy of Marketing Science Annual Conference, 531-532, https://link.springer.com/chapter/10.1007/978-3-030-39165-2_219
  • The Theory of Social Power at the Marketing and Entrepreneurship Interface
    SY Duncan, R Chohan, VJ Morkunas
    Proceedings of the 2019 Conference of the Society for Marketing Advances, https://www.societyformarketingadvances.org/resources/Documents/Conference/2019%20Conference/2019_SMA_Proceedings_v5.pdf
  • Effectiveness of Business-to-Business #FoodWaste Messaging
    SY Duncan, VJ Morkunas, C Ferreira
    Proceedings of the ANZMAC 2019 Conference, Winds of Change, 1241-1244

growth through research

We want to grow through research by infusing research into our education, teaching, and learning.

  • Our vision is to perpetuate collaboration, connection, and advancement for students, professionals, and executives.
  • Our mission is to build a strong, focused support system, including a resource network to share ideas, a research hub to communicate meaningful strategies, an education incubator to fuel ideas, and tools that provide continuous skill development.
  • Our purpose is to conduct comprehensive research in the areas of business cognition, marketing, and linguistics that fosters continuous advancement through entrepreneurship and business education.

For the latest entrepreneurship, business, and marketing research news and updates, join our private list, a community of entrepreneurs, CEOs, founders, and owners.

If you want to learn more about research collaboration projects, call 866-934-CORE.

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