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Two Types of Entrepreneurial Career Strategies for CEOs of Small Firms

There comes a time in your professional development to “focus” on defining your Entrepreneurial Career.

We start our businesses, and we forget about career development. Our careers can get caught up in the minutiae of planning, organizing, marketing, and executing business strategies. We tend to think we are working on our career by leading our business to its vision. Owning and acquiring a professional career as an entrepreneur is an investment and that investment should yield positive results.

This article is part of Effició’s executive series. In this blog series, we share the resources, tools, advice, and infrastructure changes you need to assess, invest, and shift your business.

To keep things in perspective, there are two main types of career strategies that will define your professional development activities as an entrepreneur.

Most things we do at Effició begin with strategy, your entrepreneurial career is no exception.  Let’s begin slowly, pick number one or two below to organize your actions with the correct strategy YOU want:


1. Opportunity Career Strategy

This career strategy involves planning your career path based on investing in high-level opportunities.  You may have many ideas for a business and want to create multiple income streams through entrepreneurial activities.  This doesn’t necessarily mean you manage all businesses; your focus is more on visioning and investing in a multidimensional platform of business opportunities.

2. Executive Career Strategy

This career strategy involves planning your career path based on owning a business that you lead, manage, and grow.  You also may have other ideas for ownership but all lead to one main business entity that offers multiple ways to deliver your message, product, and/or service lines.

Each strategy has a few sub-categories but this provides a starting point.  No matter the strategy you choose, you will customize your professional career path based on the career vision you seek.

These may seem obvious if you’re already in business, however, take some time to document your career strategy and all that comes with it. If you’re not sure how to document and consistently “live” it, there may be a few things that we need to work out. If you’re not sure which one or you’re riding the fence, take out a thick physical notebook or use your favorite notetaking app and begin brainstorming sessions immediately! Or, maybe you’ve picked one and are satisfied, that’s great, however, I still think you would benefit from small doses of transmogrification.

Once you’ve identified your career strategy you’re ready to identify your entrepreneurial career approach! I’ll cover the top four in a future post. If you want to discuss now, post in the comments below.

Sherese Duncan CEO Efficio Inc


© Effició, Inc.


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