Clients often come to us because they want to generate more opportunities and revenue for their business. Often, they’re shocked when we tell them the best ways to generate more business opportunities start with taking more time to analyze the day-to-day workings of their business, including documenting their activities over the last 90 days.

This article is part of Effició’s executive series. In this blog series, we share the resources, tools, advice, and infrastructure changes you need to assess, invest in, and shift your business. As business owners and executives, we often get lost in the weeds of our businesses. Yet, the day-to-day tasks aren’t enough; we must also learn the strategies needed to invest in ourselves and our businesses.

Take a Break

One of the best ways to generate more opportunities may sound counterintuitive at first: take a break. When you take a step away from the day-to-day of your business, you gain a different perspective and more insight.

Sometimes we get so focused on our business that we forget the outside world exists. Occasionally, step out of your backyard and into opportunity.

I tell my clients all the time, “As long as you’re focused on your true vision, success will happen.”

They always follow up with, “What can I do in the meantime to generate more profit?”

The answer, “Be open to more opportunities that ignite your strategy.”

You never know what opportunities are available to you until you take a step outside the daily workings of your business. Don’t lose your focus or drive for your vision. They allow you to see the opportunities for a clear path to cash flow. Your business is icing on the cake. There’s much more in life to dig into.

Save Time for Creativity

Similar to taking a break, make sure you invest time in creative thinking. While this could look like reserving time to paint or write, it can also look like taking time to brainstorm new ideas or products for your business.

By setting aside time for creativity, whether that looks like an art project entirely unrelated to your business or thirty minutes where you brainstorm a creative marketing campaign, you are intentionally setting aside time for a different way of thinking and new insights. Thinking creatively can lead to more opportunities at best and a refreshed mind at worst.


While you might not have considered setting aside time for creativity or taking a break, networking might have been one of the first things to come to mind to generate new business opportunities. Our business can only be as strong as our network. While what you know is important, who you know is also a key factor in your success.

When networking, it’s best to engage with others in an authentic, curious way instead of going into networking events and conversations wondering what you can get out of it. When we engage without expectation, we’re better able to listen to those around us and make them feel seen.

If done right and with curiosity, you can learn from someone else’s perspective. An often-overlooked benefit of networking is being exposed to new ideas and perspectives, not just new people. Connecting with others, whether over business or life in general, can generate opportunities you might have never considered before starting a particular networking conversation.

Hold Your Vision

At Effició, we discuss the importance of getting to the CORE of your business. Part of that CORE is knowing who you are and what the vision is for your business. While it might sound counterintuitive, you can generate more opportunities by setting boundaries around who and what you do within your business.

In the gemstone market, red diamonds are the most valuable in the world because they are so rare. People come to buy red diamonds without any major promotion or sales pitches because of their high value. In business, you want to be a red diamond.

Niche down your services and get good at your specific craft. When you do this, your offerings and services are alluring, independent of any marketing or sales campaigns.

Another component of being a red diamond is that you have to be picky about what opportunities you take on. Part of the reason red diamonds are so valuable is their rarity. When working with you is an exclusive, expert experience, the right opportunities will begin to flow into your life.

Take Action

While it’s great to take a step back for creativity or to explore the world outside your business, action and implementation are also important. When you take action on your goals, more opportunities and success are likely to follow.

Your actions should always align with your vision and the red diamond blueprint you’ve created to differentiate your business as a high-quality, alluring option. They should also be consistent, as success doesn’t happen overnight. If you take action that is aligned with your vision, success and opportunities are sure to follow.

Generating more business opportunities is a balancing act between taking action towards your goals and giving yourself the space to breathe and gain a different perspective. It’s a nuanced investment that requires you to be more present in the actions you take towards your goals and the world at large.

If you’ve been finding it difficult to generate new leads and revenue in your business, brainstorm the ways you can add a new perspective to your business. This could look like investing in your learning and growth through a program like Effició’s Education Program or taking a break to network, be creative, or explore the world outside your business.

Sherese Duncan CEO Efficio Inc

© Effició, Inc.


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