The “help you with your business” market has gone beyond its peak; it seems to be rebooting with more accessible innovation, more accessible technology, and more accessible platforms. Everywhere you look, there is an overwhelming amount of information, tools, and resources. If you need it, you can find it. However, the core fundamentals—the bare bones, hardcore, nuts, and bolts of growing and maturing a business operation—have become lost in the education jungle. Navigating the choices can be a lengthy and frustrating process.
Here’s a challenge for you as the CEO and owner of your business: figuring out what you truly want. A key part of a CEO’s job is to make strategic choices. Here’s one of my secrets to extraordinary achievement.
With the continued expansion and glorification of the “help you with your business” market, it has become nearly impossible to make concrete decisions. Many of these resources focus on surface learning—quick-fix solutions and fast money—rather than long-term sustainability and business maturity.
So what should you do? Commit to building an extraordinary entrepreneurial career portfolio. One that is beyond what is ordinary or usual; one that is highly exceptional and remarkable. This is not about being different for the sake of being different or collecting credentials for validation. This is about clarity—knowing what you want as an entrepreneur and making strategic decisions from a mindset that allows you to move forward effectively.
To become a high achiever, you cannot limit yourself to conventional wisdom, rigid tactics, or standard ideas. That does not mean you should abandon them entirely, but rather that you should remain open to evolution and adaptability while maintaining a clear view of opportunities. If you are building an entrepreneurial career that is truly extraordinary, patience is essential, resources must be sufficient, and innovative collaboration is necessary. These elements are central to achieving what we call Red Diamond Status. To begin, make the decision to be a high achiever. It starts with committing to build an extraordinary entrepreneurial career and an extraordinary business that supports that career.
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© Effició, Inc.
