Working with Effició provides upbeat, creative, and innovative experiences. The entrepreneurs’ lifestyle can be very unique, exciting, and fulfilling. Our job is to ensure all Effició clientele are supported and motivated to exceed their definition of success on their terms and to embrace their unique brand by getting to the CORE and EXCAVATING their Red Diamond Business!

We have been servicing Effició clients, students, and protégés for over 23 years! When Sherese Duncan began implementing the principles we’re sharing with you, several students jumped in with two feet and became her inspiration and motivation to take ‘CORE’ to the next level. Today ‘CORE’ continues to be the central driver of our full entrepreneurship and business education collection.

We’re going to introduce you to these souls of business that continue to shape Effició by engaging, learning, growing, and succeeding on their terms.  We hope that their stories motivate and inspire you to Get to the CORE and acquire your Red Diamond business!

Our Red Diamonds (partial list)

“…first and foremost…realizing that I tend to overcomplicate things and working with Effició has shown me how to simplify things and the fact that I don’t have to be present all the time to run a business.  Sherese has shown me that there are all kinds of businesses and things that I can do but the internal infrastructure must be developed for me to explore as much as I want.  I get to decide what kind of business I want and how much I want to put into it – it’s my business.” 

Lily Winsaft, Recruiting Company

In today’s world, everything is virtual and centered around technology. Business owners are communicating virtually instead of spending their budgets on traveling and meetings. CORE allows you to instantaneously interact with your strategist and the other participants. I really enjoyed the CORE technology used; there were times when I was under the gun but I was able to go home and call in while taking care of other responsibilities. Also, one of the benefits is that you’re not intimidated to say something and it’s more of an open sort of communication. You’re free to express ideas and your thought process flows much better. This program is a must for entrepreneurs who need a great education program even though they are running a business and having hectic days. And it saves you money and helps you make money! I say sign up asap!!!”

Donovan Reid, Residential and Commercial Moving Company


“Effició’s tagline truly represents its business ‘Getting to the Core of Business.’ Each session/module gave a practical step-by-step approach to building a successful business infrastructure. After completing the entire program, I was confident my company was equipped to be a profitable business.”

Gillian Cunningham, Brokerage and Consulting Firm


“When I decided to work with Sherese I was overwhelmed at the amount of work and dedication required to run a business. Sherese was able to break it down and show the big picture piece by piece. To this day, I know that I would not be where I am today in business knowledge had I not worked with her. I often refer back to my workbook and put myself in check to make sure I stay focused on my goals. I recommend Effició’s products and programs to ANY serious entrepreneur. Just be patient, listen and complete the follow through. Forget the glamorous pipe dreams that this is rosy! It can work if you listen and execute. Thanks a million times over for your insight and tenacity!!!”

Sonya Barnes, International Image and Wellness Firm

Here are some of the results our students have had during and after Getting to the CORE with Effició:

  • My Company has grown in revenues by 2x within the first year of the program and 3x within the second year…enough said!
  • I can’t believe I have systems and processes that drive cash flow into my business without even trying.
  • My infrastructure is solid and working profitably.
  • I’m finally a master of my numbers.
  • I transmogrified, I got to the CORE, and I finally have an executive-level income.
  • I have clear procedures and protocols in place that can be delegated without loss.
  • I’m in love with my business again.
  • Acquiring clients is easier than ever.
  • I’ve captured every detail of our operation, including filling in the gaps, now my COO can be hired!
  • I’ve learned how to create easy-to-follow processes that we can immediately implement with our entire virtual team.
  • We’ve mastered the mundane tasks that keep getting in the way of productivity.
  • I lost my passion but after getting to the core, the passion is back in full force.
  • Taking action has taken on a whole new meaning.
  • I feel confident and comfortable with hiring a full staff to handle key administrative and marketing tasks.
  • The time spent working on myself and my [personal] baggage was invaluable; it was the only thing holding me back.
  • I’m not depressed and I’m not sad anymore, I’m content and happy.
  • This was tougher than getting my MBA.
  • Now I see how to address the immediate needs as well as my vision for the future.
  • Got my business AND my personal life in perfect harmony.
  • Made even the most difficult aspects of business make sense.
  • I needed the “let’s keep it real” ideas and concepts.
  • Made me think of new and exciting ways I can improve my products and services.
  • OMG! I so needed the drill sergeant.
  • Generated real cash flow not just revenue after only three sessions!!

Let’s begin a fun and exciting journey to the CORE together!

If you’ve been directed here by our education page, begin enrollment here.

Learn how you can begin to get to the core of your business.

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We’re ready to serve you with innovative technologies, creative team members, and premier entrepreneur education that stay true to the Effició Brand: Getting to the CORE of Business.

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